Legal requirements
Many organisations must meet accessibility requirements. For others, expectations are increasing from customers, procurement teams and the market.
Digital accessibility
What is digital accessibility?
Digital accessibility means that websites, apps and digital services can be used by as many people as possible, regardless of ability, device or situation.
It is not only about legal compliance. It is also about usability, quality and business value.
What does it mean in practice?
In practice, digital accessibility means making sure that your digital service works for people with different needs and ways of interacting.
- A user who cannot use a mouse must be able to navigate with a keyboard
- A person with visual impairment must be able to use a screen reader
- Text should be readable and easy to understand
- Contrast should work for users with low vision or colour blindness
- Forms should be possible to complete without confusion
- The service should work well on mobile too
Who is affected?
More people than many organisations realise are affected by accessibility issues.
- People with visual impairments
- People with ADHD or cognitive difficulties
- People with motor impairments
- Older users
- People with temporary injuries
- Anyone using a phone in bright sunlight, in stress or with poor connectivity
Accessibility helps more users than you think
Some users depend on accessibility to use a service at all. Others benefit from it in everyday situations. Better accessibility usually means a better experience for everyone.
Why does digital accessibility matter?
Business value
Accessible solutions can improve conversion, SEO, customer satisfaction and reduce unnecessary support issues.
Better quality
Accessibility is often a sign of a well-designed and well-built digital product with clearer structure, content and interactions.
What is WCAG?
WCAG is the international standard most organisations use as the foundation for digital accessibility work.
The guidelines are built around four core principles. A digital service should be:
Perceivable
Information must be presented in ways users can perceive.
Operable
The interface must be usable with different input methods.
Understandable
Content and interactions should be clear and predictable.
Robust
The service should work with browsers, assistive technologies and different devices.
Common accessibility problems
These are some of the most common issues we find in audits and reviews:
- Missing labels in forms
- Insufficient colour contrast
- Poor keyboard accessibility
- Unclear error messages
- Incorrect HTML structure
- Improper use of ARIA
- Missing visible focus states
How do you know if you have problems?
Accessibility issues are often difficult to identify without reviewing the service properly. Many organisations believe they are doing fine until a real audit reveals otherwise.
- Accessibility audit
- Code review
- Keyboard testing
- Screen reader testing
- Guidance for teams and decision-makers
How we can help
We help organisations understand where they are today, what matters most right now and how to move forward in a practical way.
- Accessibility audit
- Code review
- Keyboard testing
- Screen reader testing
- Guidance for teams and decision-makers
Accessibility is not just a checklist
It is about building better digital products for more people. The first step is understanding where you are today.